In the beginning of 2012 after I did my initial Hypnotherapy & Psychotherapy training, I promoted Quit Smoking through a Groupon equivalent service. I was very inexperienced and I read a 4 page script for the first few hundred Quit Smoking clients. 

Even though it was not making a lot of money, it was great, I got many clients and a LOT of experience, doing hundreds of Quit Smoking sessions.

And it worked, for most clients. I was doing something I enjoyed and I was doing something that was helping others with their health.

However after some time I started getting calls, "I have started smoking again". Initially I didn't think too much about it and would suggest, "you've just chosen to be a smoker again, come in for another session".

They would and walked out again not smoking.

Good I thought. But after some years and getting calls from people who'd been to other hypnosis quit smoking programs, I saw a trend of it 'wearing off'.

I started searching for a way, how can I make this session different for my clients so it can be longterm. How can improve and make it better for my client?

In the meantime I had continued to study techniques and had stopped using scripts. I had developed my own process where I was getting into the zone with each client, making it an individual experience. It was working great and had fun getting them to start enjoying their smoke free life.

But, in the back of my mind wheels where turning, there was still something missing. It was good, but I had not yet found that secret ingredient to make it amazing.

One of the major blocks I noticed was the lack of belief in themselves that they could stay smoke free.

I put my analyst hat on, after all I had spent nearly 20 years in IT, and spent a lot of time analysing 100s of quit smoking scripts, programs and techniques, as well as many other techniques. Looking for a solution that would allow me to overcome most if not all of the clients objections to it working for them, without having to spend hours with one client.

Then a simple and easy formula started to crystalise. As I started applying and refining it. I worked out how I could reframe, future pace, anchor the client while distracting them from smoking and drawing their focus on enjoying their smoke free life, having guided the client through building a story in their mind of how their smoke free life is going to be so easy and simple to achieve. And it's done without trance.

Now I'm applying this quick and simple strategy, which only takes about 20-30 minutes. By the time we've worked through it, they know they can be smoke free, believe that it will work for them and there is so little resistance left that they easily fall into trance for the final part, eagerly embracing the idea of enjoying their smoke free life as soon as the session ends.

The most enjoyable part for me is, as they walk out and I can see in their face that they know that they are smoke free and have kicked that habit for good. They know it and they are so grateful.

When following up, I regularly I get comments, that it was exactly as I said it would be (but you see, I did not tell them) or that they actually feel like they have not smoked for years.